Coca Cola used to be the official sponsor for almost all cricket matches in India. It had just stopped sponsoring. After about 7 years of complete isolation from cricket, Coca Cola is now back with a bang. It has signed as the on-air associate sponsor for the Indian premier League(IPL).
Being one of the four associate sponsors, Coke will pay between Rs. 16-20 Crores for the series which is at a much lower rate than other individual slot payers.
Main sponsors, Vodafone and Hyundai are paying between 22-26 Crore each. Coke's rival Pepsi will not be able to secure any commercial time during the IPL matches since Coke is the exclusive beverage partner as well.
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